Today on the Comcastro podcast, we get to know Tricia Whitlock. She is the editor of Hypepotamus, an Atlanta-based blog covering and uniting the local start up community. Trish gives us her perspective on the community of creators driving some of the country’s most innovative businesses. Conversation turns from marketing ideas, finding a niche, the personalities behind the culture, the triumphs and shortcomings of the non-profit organizations, and what to expect in the near future. There’s also debate on the state of healthcare and the place of startups within that sector.